Here’s the company’s take on its goals:
The Honest Company was started by a mom and a dad who, like many modern parents, were increasingly worried about products made with questionable chemical ingredients. But the alternatives they found were often expensive, inaccessible, bland, or ineffective. In response to this clear need for something better, they created The Honest Company to ensure that parents (or anyone for that matter!) could easily find natural and non-toxic eco-friendly products that are beautiful, effective, and affordable. From customized product bundles to diapers and wipes to cleaning and personal care products, you can find everything you need at Honest.com and have it delivered directly to your front door.