Lately Lily | Clothes for Your Traveling Girl

I am always excited to tell you about boutique brands that can make your little ones wardrobe pop! Its always nice to have a few unique pieces to mix and match with all the rest.

Lately Lily

Today, I’m going to introduce you to Lately Lily, a clothing brand out of Southern California for girls ages 2-10, based on the traveling girl, Lily and her global adventures. Lily is the daughter of a  journalist and photographer whose jobs require them to explore the globe, Lily joins them on their journeys and records her observations in a special notebook. Those notes become the inspirations behind Lately Lily t-shirts and hangtags.

The Lately Lily site is totally interactive. You can see what Lily carries in her very special yellow suitcase, read all about her adventures in her notebook, see where she has been traveling lately, and even follow her blog!

With a mobile app launching later this year and three titles in the works with Chronicle Books, the brand has quickly evolved from apparel into interactive and entertaining content.  In partnership with memBrain Licensing, the brand plans to expand into a wide range of complementary product categories in 2013 including apparel, accessories, stationery, room décor and more.

A favorite with celebrity moms, Lately, Lily launched successfully in 2012 as a range of t-shirts and accessories for Girls Ages 2-10.

To complete your adventure with Lily, you can buy one of the fab t-shirts inspired by her travel. Each T-shirt is custom designed and made from 100% cotton {made in the USA} and comes with a unique hangtag filled with Lily’s observations and facts about the places she visits.

Lately Lily T-shirts

G is so in love with this particular shirt, probably because it is just so soft on her skin. I have washed it several times already as you can only imagine and it washes and wears very well. The quality of the shirt is built to last through all the adventures you little gal is sure to have. G is just over 2 years old and about 27 pounds. I ordered her a size 3T which is a little bit big, but summer is just around the corner and I want to make sure she can wear it all season. Its a great layering piece, the cotton is so soft I would compare it to a tissue t-shirt.

The world is filled with endless inspiration, Lily allows us to take that inspiration and curate it into whimsical stories for kids. Those stories are then crafted into thoughtful, custom designed tees.  Buying a Lily tee is much more than just buying a piece of clothing, it’s a complete experience.” said Nichols, co-creator of Lately, Lily.

Launching for Spring 2013 Lately Lily will release 15 new colorful designs, based on Lily’s adventures in an exciting new location. You can connect with Lately Lily on Facebook, Twitter, Pinterest, and YouTube.

I received one or more of the products mentioned above for free. Regardless, I only recommend products or services I use personally and believe will be good for my readers.

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About Candice

Candice is a mom of three under 5. Originally from the smallest state of Rhode Island, now living in Connecticut. From working gal to stay-at-home mom, she is walking the path of the Modern Mom.


  1. Seriously these shirts are so adorable! I’ll have to check them out – thanks for sharing!

  2. Oh I want those shirts for Hayley. They are too cute. I am off to check them out now. Thank you!

  3. I need the JUST START one for myself! I have a deadline – but keep reading blogs instead! 🙂
    Cute shirts!!

  4. Cute shirts! I can see why your girlie likes the shirts. 🙂

  5. Yes, a great clothing line that my almost 9 year old can shop from!!

  6. What an awesome line! I love inventive kids clothes!

  7. How creative!

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