Beauty Alert // Murad Eyes Up Campaign
Disclosure: I received samples for my review. All opinions are mine alone.
I’ve talked about it here before, about how screen time can really do a job on our skin, eyes, and overall wellbeing. A pretty high number of us have smartphones, tablets, computers and TVs. It is the way of the world now, right?
Well, there is research to suggest that this long term day to day exposure to a screen isn’t great. We might not feel immediate results of the effects of looking a screen, but its not good. I know in the back of my mind I am always thinking about this and although I limit my kids screen time, I should really be mindful of my own.
Did you know four days in front of your computer is the same as 20 minutes in the mid-day sun on your skin? A daily dose of blue light from electronic devices can accelerate visible signs of aging.
There are days my eyes are just blurred and I know it is because I probably need to put the computer away or the phone down. Headaches are also a common indicator that it is time to shut down for the day. But, when there is work to do, what can you do?
I’ve been familiar with the Murad brand for over a decade now. It is the brand of skincare my facialist uses in her spa. I’ve tried and had great results with some of the different lines. When I first started using the products I used the line for combo/acne skin. I was still in college and learning about what I could and couldn’t put on my face – and about how to care for my skin.
Fast forward to today and I’m on the downhill slope to 40 years old – my skin is dry and aging. I am very aware of how to care for my skin now unlike before, but there is this new ingredient – *cultural stress* and am delighted to be help promote this new campaign by Dr. Howard Murad – the EyesUp campaign.
As a dermatologist, I believe that healthy skin is a direct reflection of how you live your life. But today, nearly all of us are living in an increasingly stressful, always-on environment,” said Dr. Howard Murad, Murad. “The irony of technological advancement is that we are more digitally connected than ever before, yet less connected to one another in meaningful ways. This has profound implications for our skin, health, and ultimately happiness.”
In fact, this type of constant and pervasive stress has tremendous health consequences, which are particularly visible on the skin. Chronic stress, like that from Cultural Stress, has been shown to weaken immunity, increase inflammation, and accelerate aging. Through the EyesUp campaign, Murad hopes to use its brand expertise on the topic to empower people to connect by disconnecting, thereby taking action against their own form of Cultural Stress.
Murad is also launching a content hub (www.EyesUp.com) to educate people about digital dependence and social isolation, and take the EyesUp pledge. The in-depth resource will include new research, tips and tools for unlocking the power of human connection, and articles from expert contributors including neuroscientist and mind-body expert Dr. Claudia Aguirre and the renowned research organization Sputnik Observatory, dedicated to the study of contemporary culture.
I’ve been diligent in keeping mindful of my screen time. It is easier said than done, but at least I can be more aware – and make small changes that will lead to bigger changes.
I’ve also introduced the Murad City Skin Overnight Detox Moisturizer, which helps repair the harmful effects of blue light and pollution on skin to my nightly beauty routine. I use this in combination with the Essential-C Toner and Intensive-C Radiance Peel. The moisturizer is very lightweight and leaves my skin feeling hydrated with no greasy or oily feel. These Murad products are part of the Environmental Shield collection that includes antioxidant Vitamin C to help prevent and combat the effects of environmental aging.
Will you take the EyesUp pledge with me? Make a commitment to go EyesUp today for 15 minutes, 30 minutes or even a full hour!