Beauty News // CVS Pharmacy Launches K-Beauty HQ
Disclosure: I work with CVS/Pharmacy on promotions. All opinions are mine alone.
Starting in April, CVS Pharmacy is making the trend-setting world of Korean beauty more accessible than ever before with the launch of its NEW K-Beauty HQ!
This K-Beauty HQ will be available at 2,100 CVS Pharmacy stores nationwide and on CVS.com – more than any other retailer in the world. Bringing 100+ NEW and EXCLUSIVE trendsetting products, CVS Pharmacy has partnered with popular K-Beauty expert Alicia Yoon, founder of influential K-Beauty e-retailer, Peach & Lily, to curate the selection.
Within these 100+ trend defying products – the K-Beauty HQ at CVS Pharmacy will offer four exclusive brands previously unavailable in the U.S. such as:
- Alicia Yoon’s own Peach Slices brand which takes a fun, lighthearted approach to K-Beauty skincare.
- Waterless fruit-based Frudia skincare with supercharged formulas that feature only active ingredients for intense, targeted skin health benefits.
- Ariul with naturally-derived effective ingredients such as snail mucin to help replenish skin’s moisture and support cell regeneration.
- JJYoung by Caolion, harnessing the popular Caolion brand’s prestige formulas in new products like masks that steam and cool for facials on the go.
Additionally, beloved K-Beauty brand Ariul brings their exclusive EGG Collection to CVS Pharmacy which is infused with egg oil to help reduce inflammation, boost elasticity and fight free radicals for a radiant, brighter complexion.
Other K-Beauty brands with a presence at the NEW K-Beauty HQ will be: The Saem, Holika Holika and additional collections from Ariul.